Gx Securities Companies The Profitability Of The Brokerage Business Model Innovation

At present, the income of the brokerage is one of the main the resources of the Security company. The innovative study of the pattern of Gaining profit is the main content that the security company studies. Compared to foreign securities companies, the profit model, the source of profits.sustainable development and other capabilities of China's securities brokerage company are quite inadequate. It impacted the further effectiveness. From the current situation of GX Securities brokerage corporation, the Commission income and Profit difference still have a high proportion of the brokerage business income. If the company's profit model can not be changed effectively, the company's further development will be impacted.There are four parts in this paper, theories - analysis-analysis of the causes - proposed measures. First, this paper introduces the basic concepts, and then explained the securities company profit model, types and related issues such as performance evaluation and profitable business model in the domestic and foreign securities brokerage firms AHP practice inspection and other methods. This provides a theoretical basis for the analysis of the single profit-making model cause of GX Security Company.Secondly, starting with the existing profit model of GX securities company's brokerage business, on the basis of the analysis of the characteristics of the overall business, this paper analyzes the existing problems and the data of the brokerage status, major source of profit, profit model and the historical pattern of profit.Thirdly, combining the Qualitative analysis and quantitative analysis methods, using the Hierarchy Analytic method, this paper has done a useful exploration in the analysis of the comprehensive evaluation index system of GX Security Company. Having made an objective evaluation of the brokerage competitiveness perspective, this paper provided the Objective criteria for the brokerage.Finally, having analyzed the brokerage business status, this paper proposes to establish countermeasures of the new profit model. In the area of design principles, this paper shows that the good profit model is the Core of enterprises' sustainable operation and development and the innovation management is the force and way of constructing the new profit model. This...