T-securities Business Department Of The Brokerage Business Competitive Strategy

Contacting investor and fund-raiser ,the securities broker company is one of the most important intermediary in the capital market. The securities broker company provides services to the customer as its major function of operations. In all kinds of operation of the securities companies, stock manage is very important and brings much profit. Since 2006, With the development of the internationalization and standardization, securities companies' economic operation has changed from "buyer'smarket" to "seller's market", and the competition on economic operation become more and more furiously. It is very important for a securities company to set up a efficient stock manage operation system,and the stock manage operation system can in crease the competition ability of the securities company.This paper utilizes the revevant theories of strategic management and marketing to make the securities brokerage strategies for T securities company. It has carried on deep research to the internal and external environment of T securities company. On this basis,it has put forward the strategies as follows: made talented person strategy for develop the stock manage; made new product and price development strategy to extend it, made costormers strategy, place strategy,cost strategy and promotion strategy to take much positive influence to the stock manage. The sierious of strategies would make the company to get advantages in the copmpetition. It has important reference value for the mother broker company of T securities company to make its securities brokerage strategies. It also has certain reference function for other securities company to make their new strategies of securities brokerage.