Securities Brokerage Business Innovation And Development Research

At present, China is undergoing a period of great development in the capital market, and a critical moment in the financial innovation and transformation in the securities industry. Iconic events have taken place in the consecutive years. In 2012, the Securities Industry Innovation Conference was held. In August 2013, the so-called Oolong broke out in Everbright Securities. The year 2014 has witnessed the rapid rise of Internet financial securities. The sinolink securities and Tencent cooperated with each other and put forward the Commission Campbell "2/10000" in 2014. In June 2014, the Securities Industry Association issued internet securities business pilot qualifications to 6 securities companies. Brokerage competition with zero commission has a historical contribution in overturning the industry regulations. Based on the present situation, this essay carries out a research on the securities brokerage business development, and then puts forward the innovation development strategies, in order to achieve healthy development of brokerage business diversification.Under the background of the declining of the brokerage commission rate, this essay focuses on how to break through the single channel business commission income mode to achieve diversified development on one hand, and pay attention to risk management, in order to realize the sustained and stable and healthy operation on the other.By applying the theory of enterprise knowledge management and marketing, this essay use the case study method. It analyzes the problems and causes of the brokerage business development encountered in BH company. Besides, the essay compares the development of securities industry in China and the US, as well as the industry dilemma, and indicates that the securities industry should choose the capital intermediary as their own direction of development. Based on this analysis, the essay also comes to the conclusion that under the current situation, the brokerage business should build a combined platform to embrace all kinds of business, and master the customer resources of each type, in order to realize the diversified operation. In addition, the essay offers some strategies on the Internet banking, asset management business, margin trading and securities broker team construction, brokerage business innovation development.