A Research On Securities Brokerage Business Innovation Strategy

On February 20,2014,the giant Internet tencent and Guo Jin securities company launched the first Internet financial services products together.Since its launch,the very low fee has brought the huge impact on the securities industry,especially on securities brokerage business as the main profit.With the rapid development of global economy,the securities company are actively seeking transformation.Financial innovation has become the most popular topic,raised a hot wave of theory and the practice exploration.Today,in such a challenge and opportunity of parallel,brokerage enterprise to seek business transformation and business innovation has become a new topic.In the actual background,this article will research and analysis of the securities brokerage business innovation direction and advice.Securities brokerage business refers to the business of the securities firm to accept the client's authorization to buy and sell securities in accordance with the requirements of the clients through the establishment of securities business department.Securities brokerage business is the core business of securities companies,and the commission income of securities brokerage business is the main source of profit for securities companies.In 2015,the net income of securities business of 125 securities companies in China reached 2,690.96 billion yuan,accounting for 47%of the total operating income of 5,75155 million yuan.In 2016,China's capital market has experienced the debt down,volume shrinkage,commission rates down,in the history of the most strict supervision and so on,129 brokerage revenues totaled 327.994 billion yuan,brokerage business income accounted for the proportion of revenue to 32%,is still among the top of the various income.With China's relevant policies and regulations gradually perfect,the securities market also started toward standardization direction development,especially after the reform of non-tradable shares,the market trading volume gradually increase,investment scale is becoming more and more big.The important role of securities brokerage business has become more prominent.In particular,the number of new accounts opened up and the number of new accounts opened up.One of the results of a heated commission battle is the constant compression of profit margins in the brokerage business.Due to the commission the advancement of marketization process and policy environment,investment environment,competition environment,IT technology,changes and customer needs,and many other factors,the change and innovation of securities brokerage business,already from should to must,to the inevitable.This change is not only the change and change of competitive pattern,but also the traditional concept and connotation of the securities brokerage business.The purpose of securities brokerage business is to "attract customers and provide services;Complete the transaction and realize the benefits.The analysis of the influence factors of securities brokerage business is the starting point and foothold of securities brokerage business research,development and innovation.This article embarks from the improving securities brokerage influence factors,the research on the basis of analyzing the current situation of the development of securities brokerage business,securities brokerage business is put forward under the new situation,our country innovation strategy,in order to better to eliminate the negative factors that affect the securities brokerage business development,effectively improve the efficiency of securities brokerage business development and management benefit.