Research On Business Model Innovation Of JPT Design Institute Based On Smart City

JPT Designing Institute("JPT" for short)was founded in 1963.It is a high-tech enterprise which devoted itself to building the telecommunication network and information service.It is one of the best ones in the industry domestic.With fifty years' development,JPT is now a leading enterprise of designing and consulting in the industry of telecommunication and one of the core companies of the area of telecommunication designing and service.In the background of Smart City?Mobile Internet?Big Data?Cloud Computing,Along with the transformation of major telecom operators,which will surely lead the JPT to transform from the "Communication design service provider" to "City information comprehensive solution providers and service providers".Meanwhile the business scope of JPT will extended from traditional communication field to more extensive urban information services field.As we all know,the change of an enterprise strategy would have a profound impact on the business model.This paper is a systematic research on JPT's business model innovation based on such a background,In order to provide some ideas for the traditional service oriented enterprises similar to JPT.The effective way of deepening reform and everlasting power to find such traditional service enterprises.At the very beginning,this paper briefly describes the background and significance of the research?related domestic and foreign research present situation?research objectives and ideas?research methods and frameworks.Then the paper makes a comprehensive and thorough analysis of the external environment for JPT,including the full expansion of information industry development environment?smart city development environment.The paper summarizes the environmental changes brought about by the impact.And in the next the paper analyzes the present situation of JPT's business model,including historical evolution of JPT,the status and problem of business model at present.On this basis,The paper analyzes transformation strategy of JPT based on Potter Porter model and SWOT analysis model.Then,The paper discusses the business model innovation strategy of JPT,including turnkey model?financing model?operation model?data service model and independent platform operation model.At the end of the paper,It Analyzes the risk that may be encountered,including policy risk,market risk and financial risk.And the corresponding measures are given.