Research On The Mode Selection Of Cross-border E-commerce Exporter

Currently,cross-border e-commerce is the new form of foreign trade in China.Under the background of the decline in both import and export in 2015,the cross-border e-commerce's trading volume developed rapidly.As a new growth point of foreign trade business,cross-border e-commerce has attracted more and more attention.Moreover,operators increase year by year,goods and services becoming diversified,the market competition are more and more fierce.In this situation,to occupy a space in overseas market,the exports should choose a suitable operating mode.It could enhance customer's loyalty and enterprises' competitiveness.Therefore,by researching on the model choice of cross-border e-commerce,exporter has important practical significance for management decision.Cross-border business model depends on the domestic and international market and it also depends on the internal factors of operating conditions and supply chain management.Exporters should choose the suitable mode of business in different situations.Combing with the study experience in cross-border business enterprise,the paper analyses various factors systematically.Firstly,combining the evolution of cross-border export,paper introduces the characteristics and development status of basic model and innovation mode.After that,it inquiries the information of government agencies and business platform,discusses the significance of each factor in the mode selectoin objectively in macro and micro.According to China's foreign trade environment,paper takes the development process of Antelife and Osell as examples.Then it analyses the business mode practically.It thinks the main factors affecting the mode choice are business products,target market and the logistics channel.With the cross-border business mode,these factors interact and interoperate.They work together to promote the transformation of enterprises.Therefore,regardless of cross-border exporters,or the enterprises expanding business in this form,should weigh the market environment and their own advantage,to select the pertinent operating mode.The Chinese exporters will continue to seek new breakthroughs of cross-border e-commerce in the future.