Study On Vertical E-commerce Operation Mode Of Aquatic Products

2015 between Premier Li keqiang proposed "Internet +",including developing Internet e-commerce industry.Today's electrical contractor landscape formed integrated,vertical-type electric business coexist,platforms and proprietary interlaced pattern;in the vertical,extends to the depths of the industry chain,built the eco-industrial chain of retail + financial + services.Meanwhile,with comprehensive e-commerce market matures,growth is slowing,vertical type of business as a business platform for the fast-growing specialization and segmentation,become an indispensable complement comprehensive e-commerce and in the corresponding field and integrated e-commerce competitive,which will continue to grow in the future,lead the next revolution.Aquatic products have special properties,and determines the difficulty of online operations.Direction of transformation and upgrading of China's aquatic products industry is to "two big,intermediate small" patterns of evolution,remove the Middle,resulting in a steady pattern of ideal.Based on the comparative analysis of the various operation modes on the basis of systematic summary of vertical e-commerce business model.Internet electric business of development,and aquatic products frequently occurred quality and price problem,and aquatic products sales of constantly growth is paper of starting point,paper first from vertical electric business of concept starts with,on on vertical electric business of research for has compared full of reviewed,on vertical electric business often using of mode and combined has traditional industry for has excellent disadvantage analysis,then exploration precipitation China aquatic products vertical electric business of development path,obtained has advantage and faced of challenge,then proposed aquatic products vertical electric business development of countermeasures.Vertical electrical contractor business model and its analysis of the advantages and disadvantages of aquatic products,and analyses the characteristics of vertical e-commerce mode of aquatic products and systems,fromnetwork platform,logistics system analysis,supplier relations model four,combined with vertical e-commerce B2 B,B2C,B2B2 C mode analysis of advantage and disadvantage and combined with traditional industries.Vertical electrical contractor business model of China's aquatic products method of path analysis to the development of case studies,sum up logistics,food vendors,models,self-vertical model,supermarket under the regional breeding patterns,line patterns,O2 O fishing funding model.Development strategy,presented according to local conditions select seafood vertical e-commerce operations and development models,to meet the needs of consumers,focusing on user experience and the vigorous development of cold chain logistics,pay attention to quality and service,heterogeneity of innovation and enhance core competitiveness,build brand image strategy.