Research On Electronic Commerce Of Aquatic Products In China

Through the analysis of the present situation of our country’s aquatic products sales, it is found that there is great potential for the development of China’s aquatic products market.But the current development efforts are not enough, the future development of the water product market space is very large. The combination of e-commerce and aquatic products trade can fully develop the potential of China’s aquatic products market, and promote the development of the market of aquatic products. In this paper, first of all, the current situation of China’s aquatic products sales analysis, on the basis of the analysis of the water product market, the necessity and importance of electronic commerce development. On this basis, the paper focuses on the analysis of the development of electronic commerce of aquatic products in our country, and finds out the problems existing in the electronic commerce of aquatic products. Mainly concentrated in the single business model of e-commerce, innovation is not enough and logistics technology is not high. In view of our current stage of aquatic products in the business model of e-commerce and logistics problems, the paper puts forward some opinions and suggestions on the future development of electronic commerce of aquatic products mainly from four aspects. First, in the industrial chain integration. Network platform to play the function of information publishing and online trading platform for the construction and improvement of the network to expand the trading object and function,the retail function of aquatic products is gradually over to electronic commerce in the traditional fishery market. Second, in the supply chain to optimize the design. And professional third party logistics to establish a cooperative relationship, to play the advantages of the third party logistics, so that the quality of aquatic products in storage and transportation of quality and quantity. At the same time, shorten the circulation of aquatic products in the trade, reduce the cost of circulation, improve the efficiency and quality of transport. Third, to ascend the value chain in play traditional aquatic products wholesale market cluster advantages, existing sales channels and customer base, the establishment of third-party e-commerce platform, information services and transaction services. Fourth, aquatic products in the sale of electronic commerce can reduce inventory, reduce costs, and can meet the consumer’s lack of understanding of the product, to ensure the quality of products. Finally, the development of electronic commerce platform to provide development ideas.