Research On The Development Of Electronic Commerce In Zhoushan International Aquatic City In China

Zhoushan islands is the largest seafood production and processing and marketing base in China.It is one of the few natural deep-water harbor in China and has a good name of "The east China sea fish warehouse" and "The city of seafood".In 2011,Zhoushan as the first Chinese Islands District was formally written into the national "12th Five-Year" plan.The plan clearly put forward the development plan of "The new District of Zhejiang Zhoushan islands ",which also shows that the development of Zhoushan region has risen from conception to the level of national strategy.Zhoushan is the only island city in our country.As the leading area of Zhejiang marine economic development and the important growth pole of marine economic development in the Yangtze River Delta region,its comprehensive advantages such as location,resources and industry are very obvious.Meanwhile,the construction of Zhoushan Islands New District also put forward higher requirements to the development of local economy.Fisheries has been one of the leading industries in Zhoushan economy since ancient times.However,there are many drawbacks in the operation of traditional fishery aquatic products.How to adjust the structure of fishery industry and explore the effective e-commerce of aquatic products has become a top priority.In order to take the initiative to meet the challenges of the network economy,China Zhoushan international aquatic city must vigorously develop e-commerce from the strategic height,and promote the transformation and upgrading of business methods.This paper starts from the operation mode of e-commerce and reveals the connotation and characteristics of various models by comparing several models of typical e-commerce operation of aquatic products such as B2 B,B2C,C2 C,B2B2C and O2 O.The author uses a variety of methods such as Chinese visited Zhoushan International Fisheries City,Zhoushan interview international aquatic product city managers and business,individual actual aquatic products shopping experience and network search,to obtain first-hand information on the China Zhoushan international aquatic city e-commerce development situation in-depth analysis,combined with China Zhoushan International Aquatic City e-commerce operating environment analysis,discover the existing problems on the e-commerce development of China Zhoushan International Aquatic City.On the basis of drawing on the framework of e-commerce platform of domestic major aquatic products,this paper puts forward the countermeasures to promote the development of e-commerce in China's Zhoushan International Aquatic City,so as to explore an effective development path of e-commerce in China's Zhoushan International Aquatic City which makes the Zhoushan fishery aquaculture industry realize the effective docking of the tangible market and intangible market,benign interaction,truly cross-regional,cross-international fishery resources agglomeration.So as to provide a good opportunity for the development of electronic commerce,and further enhance the market competitiveness.