Research On The Electronic Commerce Of A Company

With the economy into the new normal, in March 5, 2015, Premier Li Keqiang in the government work report for the first time in the Internet + action plan.As an important part of theInternet +, e- commerce has provided a broader space for development of enterprise reform, innovation and development.Clothing enterprises are also so, must have a powerful e-commerce capability.Because of the increasingly fierce competition in the external environment, requiring engaged in the clothing business to find a scientific and rational, feasible and effective way to enhance market competitiveness.From the long-term development trend, e-commerce will become the major sales channels of clothing enterprises.In this paper, electricity supplier in the apparel category A companies for the research object,and takes the modern enterprise marketing theory as the foundation, and analyzes the marketing work of A company.This paper firstly analyzes the background, Connote Characteristics,Connotation characteristics, business mode and team building of e-commerce development;Secondly, with the use of The oretical knowledge of management science(eg STP, SWOT analysis method), The e-commerce practice of A company is studied and analyzed in depth,determine the selection mode,formulate operation and management system,select the logistics and organizing team building.Through a combination of theory and practice mode,Explore a set of management models and methods for the development of Company A,improve the level of e-commerce in A company,promote its good and rapiddevelopment,,and provide experience for similar enterprises.