Research On The Platform Of Cross-border E-commerce Of Foreign Trade Company In Fuzhou FTZ

In the context of international trade and accelerate the process of global economic integration,more and more companies began to expand overseas business.Small foreign orders in recent years,the world economy by the financial crisis and the downturn in the debt crisis,trade protectionism,foreign trade enterprises export suffered a major shock,the traditional large foreign trade transactions is gradually being small-volume,multi-batch,rapid sales replaced.At this time of e-commerce because of its efficient and convenient advantages,widespread concern enterprises.Many foreign trade B2C Web sites have set up small foreign trade for China’s small and medium enterprises provides an online trading platform,cross-border e-commerce came into being.Meanwhile,China’s economy is facing structural adjustment and development mode change issues,need to find a new economic growth point.Thus in August 2013 China(Shanghai)free trade zone was set up test.In order to construct a new path and a new model of China’s opening up,expanding economic growth,new space and form can be copied,can be extended to the country’s experience in the promotion of our country in December 2014 decided in Tianjin,Guangdong and Fujian three places the establishment of the country’s free trade zone,which includes a free trade zone in Fujian Area Fuzhou,Xiamen and Pingtan area.Since the establishment of free trade zone,giving the appearance of cross-border e-commerce business development Fuzhou region has brought new opportunities and challenges.The international trade environments and the national su pportive policies of Free Trade Zones have play an important role to boost the development of newly sprouted things such as electronic commerce across the borders.They also put forward the enlightenments and references for the transformation of traditional foreign trade enterpris es.This paper describes the theory of cross-border e-commerce and free trade zone,then it introduced the current development and construction process of Shanghai and Guangdong,Fujian and Tianjin Free Trade Area of the three,and then analyze the relationship between e-commerce and cross-border trade zone,influence and development,summed up the general pattern of China’s foreign trade business development of cross-border e-commerce in the FTZ,FTZ Finally Fuzhou Mawei development zone actual situation and policy background to M in Mawei development of cross-border electricity providers area business and import and export trade project as an example,SWOT analysis theory to analyze the development of the project,implementation and results of the implementation of the project discussed in order to explore the development of foreign trade enterprises in the form of a free trade zone in Fuzhou,sum up experience in effective management strategies to promote Fuzhou area of cross-border e-commerce development,and promote the FTZ to expand import and export business.