Research On SQ Group Financial Strategy

The long-term strategy is of great significance to automobile group,which is te key to improve the core competitiveness and achieve the atrategic development goal.It will have a great driving effect on the development of the whole automobile enterprise.Combining with the development situation of the group,the paper analyzes the enterprise strategy and the matching financial strategy,so that the research has both theoretical and practical significance.The development of the automobile industry can also promote the common development in many areas,such as the production of a car tire rubber,making the shell of a car but also relates to the metal processing,the internal parts need a lot of precision devices etc..With the increasingly fierce market competition,the high level of financial management of enterprise group is becoming more and more obvious.In order to realize the sustainable development of the enterprise,it is necessary to guide the formulation of long-term development strategy.It is of great practical significance to analyze and study the enterprise strategy and financial strategy of automobile group.Therefore,the development of rigorous,perfect financial strategy has become the urgent needs of enterprises.After all,if the financial strategy is not perfect,it is bound to restrict the development of enterprises.According to China's automobile manufacturing enterprises by using the SWOT analysis,the SQ group's internal and external environment analysis of the advantages and disadvantages,and then come to apply to business strategy and management suggestions,summed up the strategic choice of the enterprise SWOT SQ for the expansion of growth,so that it can be analyzed,the overall development trend of the SQ group is better but,the development strategy still needs to be improved,and then announced to China's automobile manufacturing enterprise SQ group 2006-2015 annual financial report as the analysis object,business strategy and financial strategy combination,according to the relevant theoretical analysis of financial statements and professional methods of SQ group's financial and management ability by using SWOT analysis method to conduct a comprehensive analysis and through the comprehensive analysis of the existing problems in the financial strategy,put forward the countermeasure of SQ group financial strategy should be adopted.Through detailed analysis to formulate the business strategy and financial strategy for SQ group.The use of qualitative and quantitative analysis methods,to study the development situation of SQ group in the industry for nearly 10 years of financial statements,to qualitative analysis of SQ group's internal and external environment by using the SWOT analysis the advantages and disadvantages,and then draw the strategy and management suggestions for enterprises.In order to improve the pertinence and goal orientation of the research work,but also to ensure that the SQ group's financial strategy can match the company's overall strategy and business strategy.Based on SWOT analysis method is suitable for the enterprise strategy,the SWOT analysis method is applied to the enterprise survival and the financial strategy,as the innovation of the paper,analysis of advantages,SQ group financial weaknesses,opportunities and threats,and further to give suggestions on the adjustment.