The Status And Research Of Vietnamese Teaexport Business

In recent years,Vietnamese tea in the cultivation and production have been a lot of development,tea exports have become an important part of the Vietnamese economy.From 2000 to 2015,the Vietnamese tea exports rose huge,the growth rate of more than 35 times,Vietnam in the world tea production status has also been improved,has been the world’s sixth largest tea production power.In order to comply with the world economic situation and meet the needs of the international market,Vietnam’s tea production operators continue to expand the acreage,but also actively improve production capacity,and the establishment of a tea association to lead the Vietnamese tea operators unity and cooperation and common development.This paper analyzes the competitiveness of Vietnamese tea exports in the current international market environment,and analyzes the international competitive advantages,disadvantages and opportunities and threats of Vietnamese tea by means of SWOT theory.In view of the factors and problems affecting the export competitiveness of tea in Vietnam,the relevant suggestions were put forward to improve the competitiveness and market share of Vietnamese tea in the international market.Finally,this paper found that Vietnamese tea exports for Vietnam agriculture and economic development have an important role.The export of tea to the Vietnamese government is also very important,this year to take some measures to promote the development of exports and achievements,but the lack of a lot.At this stage,the scale of Vietnamese tea exports is not enough,while the export competitiveness of tea is not enough;export market is not wide and unreasonable export structure of the problem.In response to this series of issues,the Vietnamese government,tea associations and enterprises should make separate efforts to improve the competitiveness of Vietnamese tea exports.