Research On Status And Influence Factors Of Vietnam Coffee Export Competitiveness

Vietnamese coffee.Firstly,this paper introduces the world coffee production and export.Secondly this article to introduce Vietnamese coffee production,export situation,carries on the analysis of Vietnam's export market structure,through the international market share index,revealed comparative advantage index to analyze the present situation of Vietnam's competitiveness by using competitive advantage theory to analyze Vietnamese coffee export competitiveness factors.Finally,by analyzing the advantages and disadvantages of China's coffee export competitiveness,some competitive policies are put forward.This paper argues that although Vietnamese coffee production,productivity,and export volume are huge,the export amount is still relatively low,which is not the essence of export quantity.The low export competitiveness of coffee has not yet explored the potential of Vietnamese coffee export,and has not played its competitive advantage.The reason is that the export quality is low,the export product structure is not suitable,the processing technology is backward,the capital investment is limited,the marketing strategy is monotonous.In order to improve the situation,this paper puts forward some policies,improve the quality of coffee exports,strengthen the safety and health management of coffee products,diversification of the export products,re-engineering institutions,strengthening the marketing and distribution strategy,establish coffee brand,improve JiaGongShui equality.Promoting the development of coffee should be carried out at various levels from the production stage,processing,baking stage,trade stage to the sales stage.Connect farmers,processing and export business relations.The government should advocate high quality,high added value and sustainable development orientation.Under the new competitive environment,new development policies have been developed to help the coffee industry.