Research On The Impact Of R & D Investment On Jiangxi Copper Corporation Performance

State owned enterprises have been the core component of China's national economy,most of the world's top 500 Chinese enterprises are state-owned holding enterprises.Since the reform and opening up,China's state-owned enterprises to promote the shareholding system reform and establish a sound performance appraisal system,and actively participate in market competition in order to achieve their own development.Under the new economic normal,the rapid development of information technology and the new world economy form drastic changes today,improve and optimize the performance of state-owned enterprises is an important technological innovation ability and level is the key part to measure the comprehensive competitive power of enterprise,and the enterprise technology innovation and R & D investment is the main basis to enhance the comprehensive performance.Analysis of R & D investment impact on corporate performance,for our modern enterprises bigger and stronger,further the formation of enterprise overall scale and professional advantages,enhance the core competitiveness and plays an important role in constructing the operation mechanism of performance appraisal.The manufacturing industry is an important part of the industry,and the development of the manufacturing enterprise is related to the level of industrial technology.Jiangxi Copper Corporation is a typical state-owned resource enterprises,analysis of R & D investment impact on the performance of Jiangxi Copper Corporation,is conducive to enhance the company's level of performance,but also can manufacturing enterprises for the same type of resources to provide a good reference for performance optimization,Chinese industry by the reality of "manufacturing" into the future "made change to create a good template.Based on the relevant theory on the basis of a new research perspective,focusing on a single enterprise,analysis of the integrated use of qualitative analysis and quantitative research,the specific impact on the performance of the R & D investment Jiangxi Copper Corporation.In this paper,the PEST and Potter five forces competition model is used to analyze the current situation of Jiangxi Copper Corporation,and the SWOT matrix is obtained.By collecting the 2011-2015 company for 5 consecutive years of annual data retrieval and the State Intellectual Property Office to obtain patent data,analyzes the current status of R & D investment and output performance,and the reasons for the existence of these realities are analyzed.In this paper,R & D investment index into R & D investment strength and the development of human input intensity,the enterprise performance is divided into profit performance and growth performance,the profit performance with operating profit rate index to measure the growth performance,with the patent number measure.Taking the R & D investment as the independent variable,the paper analyzes the effect of R & D investment on firm performance through the empirical analysis of corporate profitability and growth performance.Through the above analysis,qualitative analysis and quantitative the R & D investment and Jiangxi Copper Corporation profit performance are positively related;R & D investment was positively correlated with the growth of the relationship between the performance of the Jiangxi Copper Corporation;R & D investment and performance level of the Jiangxi Copper Corporation is to be improved,the need to proceed from the increasing investment strength 8 aspects,constantly improve and optimize the performance.