Research On Tourism Marketing Strategy In Segon Province, Laos

With the development of economy and technology,and improve people's ideological concept,found in material to meet the needs of the case,the demand of people from the material demand rose to spiritual needs,more and more people are willing to go out of the house,the country,to seek a better life experience and feel exotic.As one of the most important industries,the tourism industry has the advantages and development of other industries.First of all,through the progress of tourism industry,we can further stimulate the growth of services,catering,product manufacturing and other industries.The tourists from other places can drive local consumption,promote economic development,and provide many opportunities for employment for locals.Secondly,developing tourism industry,improving local environment,protecting animals and plants are conducive to the development of local environmental protection industry,and can also improve people's awareness of environmental protection and reduce regional economic differences.Finally,tourism can also be used as a way of cultural output.People enjoy the beauty of scenery while they can also feel local customs and culture,improve their cultural quality and communicate with each other.Therefore,many of the world countries and regions have put the industry as an important background of the national economy,issued the relevant laws and regulations to promote its growth,the establishment of tourism management mechanism of tourism industry,and the opening of tourism related subjects in University,increase investment in tourism,and tourism support.Finally,the theme of this paper is to study the color tourism development of the tourism industry through tribute,theory of narration,and Sekong province the industry trend of cognition and experience summary,points out the Sekong Province Tourism along the way to.This article also has a good reference and research value for the growth of the province in this industry.This paper mainly studies from six parts.First the main explanation of choose this topic background and significance,the domestic and foreign recent research status were compared,and the research methods,framework and results are briefly discussed and put forward some views on the definition and ideological basis,including the definition,classification,function of tourism market.At the same time,it discusses the theory of tourism marketing,including its connotation and characteristics,and puts forward the strategy based on the 4 P theory,especially how to promote the development of tourism industry in the province.Then on the basis of the above analysis of the status quo of Sekong province tourism market overview Sekong province tourism market from its rich natural resources and cultural customs to elaborate,analysis of current situation analysis,from Sekong province tourism market price analysis,channel analysis,product marketing analysis of four aspects of Sekong province market.Next,we analyze SWOT in the industry of sgong and analyze the strengths,weaknesses,opportunities and threats that exist in the process of building the industry by using SWOT.We measure the various subjective and objective components that impede or promote the development of sgong province.Finally,according to the STP analysis from market segmentation,target market and positioning of the three aspects,through product,price,distribution path,put forward relevant marketing strategy,improve the quality and quantity of tourism products,to create a brand connotation for play staff buy;comprehensive use of three kinds of pricing methods;strengthen the use of information in computer network in the industry;traditional and new promotions will be used,for the tourism development to go out,and the use of local culture to attract customers to promote the development of tourism industry in Sekong province.In this paper,the research results of this article are carried out and integrated,and the shortcomings of this article are put forward and suggestions on the development of the province in this industry are put forward.