Imgage Management Of CEO In The Field Of Chinese E-Commerce Under Mecdia Ernviroment

Today with the serious homogenized website,the e-commerce enterprises started to expand the brand image and raise their competitiveness in the profession by their leader.It has become a breakthrough in opportunities and challenges of the prerequisite.With the highly development of the media in nowadays,the media can not only spread the information but also subtle changes in our understanding of things and ways by being an important source for the public to access the information.How to manage the images under the vision of the media has become an important theoretical and practical significance subject for the e-commerce leaders in our country.This topic makes research and evaluation of the e-commerce leader's image management method in China by the image point of view combined with specific cases,the classical theory and method of comprehensive use of the image science,communication science,aesthetic psychology and so on.The content of this essay mainly divided into four parts.First of all,it is the concept of special crowd image,constitute factors,influencing factors,characteristics has carried on the analysis and combing to the relationship to the social public opinion for the e-commerce leader in our country.Second,we will analyze the image of communication,communication constraints and media from eastern countries and western countries from the view of the media in our country e-commerce leader's image construction and propagation angle.Then,through the theoretical analysis and research.We will investigate the study of the social public's perception of the image of e-commerce leader from China in depth.At last,we will make a conclusion according to the research.And we will give advice and opinion to the e-commerce leader from China and puts forward principles of route optimization and management of its image.