The Strategy And Practice Of Constructing Enterprise Image By New Media Video

Good corporate image is the intangible assets, can enhance public recognition of the enterprise, is conducive to the sustainable development of enterprises. The emergence of new media video for enterprises to construct corporate image provides an effective way to take advantage of new media, video technology advantages of the Internet and communications facilities, using its content-rich, interactive, without time limit, and many other advantages, for the corporate image Construction plays a crucial role.In this paper, the concept and significance of corporate image-building of starting depth video in new media in the process of constructing the corporate image strategy, proposed four aspects enterprises should strengthen the construction of the new media and video applications in terms of corporate image. These four areas are:play new media video features; into the corporate culture, enhance the influence; integration of new media video resources; strengthen the platform. Open new media video communication channels, interactive features rich, real-time propagation velocity of propagation process of dissemination of content is an important factor in their companies use to enhance the corporate image. Corporate culture is the cornerstone of shaping the corporate image, has a close relationship between the two. How to use new media to reach the best video communication effects, integration of resources is the key step. With a good resource, of course, need to play a good platform to strengthen the construction of the new media video platforms without delay.Finally, my Taiwan Science Park in Zhengzhou, participated in the filming of a new media video example for analysis. Video in the construction of the new media in the role of the corporate image to summarize.