The Spread Of Visual Threshold Xi'an Tourism Image Research

Xi'an is a diverse and rich tourism resources in the material history of cultural advantages of the historical and cultural city, in the natural landscape, historical sites, customs and so on have a unique advantage. Tourism industry has been one of the sixth mainstay industries. Shaanxi Province, however the current overall tourism development relative to other provinces, but the poor performance of many types of tourism resources in Shaanxi Province, the high-grade, highly characteristic, it is called in Shaanxi Province, one of the six characteristics of industry in promoting the national economy in Shaanxi Province and social development plays an important role, but the tourism industry is lagging behind the development of a serious impediment to economic development in Shaanxi Province and the people's living standards, this happens with the image of the spread of tourism in Shaanxi Province have a certain relationship. Xi'an as the capital of Shaanxi Province and a major tourist destination in Shaanxi Province in the development of the tourism industry plays a very important role, and studies as a historical and cultural city of Xi'an, the tourism image, and then a rapid increase in tourist attraction in Xi'an, effective enhance its tourism image in order to compete for a larger share of domestic and foreign tourist market, as a tourism development in Xi'an, the urgent need to address the issue of Shaanxi Province is also necessary to link the development of tourism.In this paper, Xi'an tourism image and its dissemination to the definition, composition, elements of operational procedures on a brief, the tourism image transmission in Xi'an and simple description of the status quo; then select newspapers, television, Internet and other media reported the public image of tourism in recent years, Henan Construction activities as the main text, from the current tourism image of the formation mechanism and the dissemination of research results, and so they have to carry out dissemination of content and mode of transmission of classified and comparative analysis in this sort out on the basis of optimized image transmission in Xi'an tourism strategy With a view to exploring tourism image of Xi'an spread awareness of the law; Finally, with the new situation in Xi'an Tourism, the reference "in Xi'an city 2004-2020 tourism development master plan" in the future Xi'an tourism image to further effective dissemination of thought. In combing the actual image of tourism in recent years, Xi'an dissemination activities, mainly from the tourism image of this building hardware and software optimized for a two point spread analysis, which focused on a variety of elements of the integration of traditional culture and modern art forms, the combination of Tourism Festival and generous things in the activities of the Global Chinese Story, and other initiatives; thinking about the spread of Xi'an tourism image optimization strategy, its public relations activities carried out in the exposed individual issues to consider strengthening public relations activities in the audience a destination, Life laws, and cultural needs and other factors specific characteristics of the proposal.