Network Era Leadership Image Research

Internet is regarded as "The Fourth Media" besides newspaper、broadcast and TV, "The Fourth Field" besides politics、economy and society, "The Fourth Space" besides territorial land and sea、airspace。There are deeper competition among realization, the party value and national profits in The Internet Times。This not only influences the politic environment、administration theory、party culture、managing value and party image, but also impacts administration methods、space、resources and leading ability、arts and image。Who look down upon the internet will be eliminated by modern civilization。Internet Times is opening a Politic Star Times。Leader as the spirit of society are not only the focus of public and media, but also influences the whole image of party and government organs and their work, it also influences the relationship between party and people、leaders and people。The study bases on Internet Times to research building leader image。The First is to analyze the impact to leader image from the Internet Times, starting from the respects of opening, mobilization enlargement and construction, and compares the different influence from the Traditional Media Times with Internet Times; The Second is apply the basic structure of leader image building in Internet Times from leader virtue、ability、achievement、style and media image; The Third is to analyze the problem from leader image building in Internet Times, and put the focus on the problems; The Fourth is to deal with the internet media and provide five methods to shape leader image。...