Some A Optoelectronic Company Strategic Developing Plan And Control Study

TD Optoelectronic Co.,Ltd.is a packaging enterprise which is specializing in R&D,designing,production and sales of LED.Along with the major reform and development of LED optoelectronic industry,TD optoelectronic Co.,Ltd has developed rapidly in recent years and EMC(Epoxy Molding Compound)technology has become the pioneer in China.In facing with the historic opportunities,meanwhile,there are still a series of constraints of enterprise development waiting to be solved.This paper analyzes the inner and outer environment of TD optoelectronic Co.,Ltd.,and describes the changes,developments and trends in LED industry,especially in LED packaging industry,and positions the enterprise in LED packaging industry and in market.Through the SWOT matrix analysis,this paper advances the opportunities the enterprise faces and own strengths,weaknesses.Through summarizing and analyzing,this paper defines the position of TD optoelectronic Co.,Ltd.in LED optoelectronic packaging business development,and determines specific development objectives and measures from 2015 to 2020,and establishes the developing strategic planning of the enterprise in the next three years generally by enterprise's vision,mission,business portfolio,strategic goals,strategy implementation,needed key capabilities and requirements,etc.Later this paper analyzes the enterprise's overall strategic planning by competition strategies and function strategies.Using the “three levels” theory of McKinsey for reference to choose business competition strategies implementation,measures and implementation of actions,and forming specific and operational plans;and making discussion and analysis of strategic security development planning of human resource management and financial management.At last,this paper analyses management frame from strategic planning to implement control,and decompose and carry out to annual operation plans and needed resources,procedures and requirements of implementation of strategic planning of every business unit of enterprise,forming a system of enterprise strategy management to obtain efficient implementation and control of the propsed strategic planning.