Research On The Strategic Planning Of Welding Consumables Enterprises

Strategic planning of enterprises is a scheme in advance about their development, characterized by its relative stability, long-range, overall, instructive and competitive features. Accordingly, the strategic management of an enterprise is a major issue about its survival and development under complex internal and external environment. The strategic management is a long term and overall project, which involves the whole process of the strategic planning. The strategic management is not only the core in modern enterprise management but also the key factor to success.The strategic planning discussed in this paper took Wuhan temo welding consumables Co., Ltd as example. Nowadays, competition in welding consumables industry is becoming increasingly white-hot, especially under such a situation of gloomy global manufacturing industry. Therefore, it is essential for enterprises to evade the risk, seize the opportunity and strengthen their advantages in the strategic planning, which must be made from the actual situation after exhaustive analysis and study. Based on the above ideas, we designed the strategic planning for Wuhan temo welding consumables Co., Ltd with corresponding strategic planning/management theories and tools. In addition, several supporting measures were also proposed to promote the accomplishment of the designed strategic planning.The history and current situation of Wuhan temo welding consumables Co., Ltd were introduced at first. After that, the present situation and developing trend of welding consumables industry, companies and downstream industries were studied. The analysis pointed out the importance of strategic planning for all the welding consumables enterprises. Systematic analysis of the developing environment, core competence, opportunity, threats, advantages and disadvantages of Wuhan temo welding consumables Co., Ltd was performed after the introduction of corresponding theories on strategic planning, strategic management and research methods. Based on those analyses, the development strategic planning of Wuhan temo welding consumables Co., Ltd was developed. At the same time, we schemed out the development vision, strategic plan, strategic positioning, overall goals, business areas, strategic division and structure arrangement. The supporting measures were also proposed in several aspects, including strengthening the style construction and budget management, strengthening, improving the capital system, implementing a talent strategy, acceleration of product transformations, increasing the research investment, establishing the communication platform, strengthening in technical cooperation and developing enterprise culture, etc.The strategic development study discussed in this paper is about Wuhan temo welding consumables Co., Ltd and is hoped to be helpful for the similar companies in welding consumables industry.