Research On The Competitive Development Strategy Of HIK Company

In the security industry rapid development of 20 years,hikvision(hereinafter referred to as:HIK)company from a small team of more than two dozen people,after painstaking struggle to become the world number one security production enterprise.HIK is common in the security industry bottlenecks in the development of the industry,there have been only by cheap way to seize market situation,the security company how to face such a competitive environment?In addition to low how to improve the strength of the company and the development of industry,how to change?This paper analyzes the overall security industry environment and competitive strategy,and the present situation and development of internal and external HIK companies.After introduces the HIK company’s basic situation,the paper firstly USES PEST model to analyze the HIK company’s external environment,it is concluded that the external macro environment helps to continuous development of security industry’s point of view.Then make full use of porter five safety industry development model research,and points out that HIK company in its industry in a leading position.And then studied HIK after the company’s internal conditions,has been clear about the company in the production technology,product quality,financial and brand has a clear advantage.In addition,make full use of the SWOT model implementation research and put forward the enterprise strategic alternatives.In the country’s economic development prospects,on the basis of judgment and the national policy guidance,the sea,so competition strategy should be adopted.The paper further pointed out that in the end the desire to use.so need to adopt the following strategic arrangement smoothly,namely:① Institutional strategic arrangement:adhere to the market as the guidance and research and development as the core structure of dual drive.② Always adhere to the technology driven,total quality management policy.③ Actively promote the export business level and quicken the international investment.④ As soon as possible based on the diversity of professional strategic shift.⑤ Strengthen the management of the brand,and constantly improve the channel work and improve relations between the government,enterprises and institutions.