Research On Development Strategies Of Hikvision

Security protection means the protection of security technology.China’s Security protection industry started in 1980s of the twentieth century,about 20 years later than the western developed countries.At that time,Security protection came up as a industry in some developed cities,such as Shanghai,Beijing,Guangzhou and other developed city and regions,especially in Shenzhen,the forefront city of reform and opening up policy.Relying on the local advanced electronic technology and advantaged geographic position,Shenzhen has gradually become an important base of security protection industry nationwide.With entered in twenty-first Century,China’s security protection market is developing rapidly,and tens of thousands of security protection related enterprises spring up like mushrooms.At present,a double oligarchs competition pattern was formed in China security protection market,namely Hikvision and UOB shares competition as the mainstream market,and industry trends in integration is more and more obvious.Hikvision has been China’s largest security company over the years.In the field of CCTV and video surveillance,Hikvision ranked first in the world by a 19.5%of the global market share in 2015.This paper takes Hikvision’s development strategy as the research object,using the comparative research method,literature research method,interview method and questionnaire method started the study,in the course of the study using a variety of analysis tools,such as PEST analysis,SWOT analysis,strategic group analysis,Potter’s five forces model and value chain,including the domestic political and legal environment,economic environment,social and cultural environment and technological environment,make a deeply Analysis of the China security protection industry market,then draw a conclusion of existing problems,market opportunities and the future develop direction of CHINA security protection market.Then,based on all kinds of data collation,analysis of security protection industry and Hikvision,using SOWT tools,analyze more in-depth of the main advantages,external opportunities and major threats of Hikvision in the security protection industry,highlights the existing problem of Hikvision,further clarify the Hikvision strategic positioning and selection.Finally,the study lists a number of measures to ensure the implementation of the strategy.The significance of this study,first point is to analyze the status quo of China’s security industry,analyze the development direction of the security industry,and provide reference for the development of domestic companies.For a long time,the security industry has been as minority groups in entities manufacturing,their own characteristics decided to have a clear distinction with the information technology industry and service industry,therefore could not get people’s attention.With the increasing demand for social stability and smart city in recent years,the importance of security monitoring has become increasingly prominent.Domestic research on the security industry is not much,and more concentrated in 2008 years ago,in recent years,the security industry market competition,product technology and development path has developed a huge change.Second point is Hikvision as the largest security companies,has become the market benchmark,the research process and the research results of this paper,hoping to provide reference and help for the development of Hikvision,especially of the existing Hikvision problems and puts forward the suggestions on reforming the organizational structure of Hikvision,in order to adapt to the market development and effective implementation of security strategy.