Study On Financial Strategy Of Hikvision Company

The security industry is a sunrise industry state supporting for the development. It is better able to promote the building of security social and also a necessary requirement of urbanization to develop the security industry and promote security companies to be bigger and stronger. Hikvision company is a leading enterprise in the field of the security video surveillance production and development, through its financial strategy research, on the one hand give can the company some effective advices on financial strategy management, on the other hand can also provide a reference for other companies in the industry for their development. So it has a large research value.This paper begins with analysis of the literature data on domestic and foreign financial strategy, summarizes the views and findings on strategic management, and describes the company’s strategic and financial strategic related theoretical concepts. It lays the theoretical groundwork for subsequent analysis; next from the industry status and future development trends, internal and external circumstance industry environment, using SWOT, five forces competitive models tool analyze factors affecting on the Hikvision company’s financial strategy, revealing the existent problem. It makes the next step analysis more clear, measures and recommendations more targeted; from financial indicators、financial DuPont analysis、financial statements, analyze the company’s financial asset quality、capital structure quality、profit quality and cash flow quality, based on the results of financial quality analysis evaluate the company’s current financial strategy, and based on the questions of financial quality analysis to make some recommendations to improve the company’s financial strategy to better support the company’s overall strategy.