Financial Analysis Of Hikvision Company Based On Harvard Analytical Framework

The scientific and technological revolution is the main battlefield of the modern society.All countries attach great importance to the development of high-tech industries.The trade war between China and the United States has started and escalated recently,which shows that the United States attaches great importance to its leading position in research and technology.At the same time,China's development environment is complex and volatile,and the predictable and unpredictable risks are also increasing.The task of maintaining national security and social stability is arduous and arduous.The demand for security industry also presents huge potential market opportunities along with the economic transformation.Hikvision Company is a small and medium-sized board listed security representative enterprise in Hangzhou,using the harvard analysis framework to analyze Hikvision Company from a strategic perspective,can be internal and external environment of the enterprise has a more clear understanding,also in favor of the development of the enterprises predict the future,timely seize the opportunity,formulate correct scientific development strategy of business.The comprehensive financial analysis of Hikvision Company based on the harvard analysis framework not only breaks through the traditional financial analysis concept and system in China,but also has certain reference significance for other enterprises in the domestic security industry.This paper is divided into five chapters.The first chapter is the introduction,which mainly introduces the research background and significance of financial analysis,reviews and summarizes the domestic and foreign scholars' literature on enterprise financial analysis,and introduces the research framework and research methods of this paper.The second chapter is related theories of financial analysis,mainly introducing the theoretical basis of harvard analytical framework and the strategic management theoretical tools needed in strategic analysis,including PEST analysis,porter's five forces model,Boston matrix and SWOT analysis.The third chapter is the financial analysis of hikvision based on the harvard analysis framework.According to the harvard analysis framework,the strategic analysis,accounting analysis,financial analysis and prospect analysis of hikvision are carried out one by one,and other representative listed companies in the industry are selected for comparative analysis.The fourth chapter is the evaluation and Suggestions of hikvision's financial analysis.It evaluates the financial analysis results of hikvision and puts forward corresponding Suggestions by summarizing the content of the preceding chapter.The fifthchapter is the conclusion and prospect of the research.It reviews and summarizes the whole article,and puts forward the shortcomings and prospect of the research.In this paper,through strategic analysis Hikvision is faced with opportunities such as government expenditure,security industry and civil market expansion,as well as challenges such as the entry of potential competitors and the impact of the trade war between China and the United States.Through accounting and financial analysis,it is concluded that hikvision's financial indicators perform well on the whole,but the cash assets are not fully utilized,and the growth rate of indicators slows down but still maintains the high level of the industry.Based on the analysis of the prospect of technological progress and market development of security industry,some Suggestions are put forward to open up the upstream and downstream industrial chain,continue to strengthen research and development,explore new markets,build brand awareness,and accelerate the transformation from traditional manufacturing to operation service.