Enterprise Culture Research For Rural Credit Cooperative Of Hengyang

Corporate culture, whose core is the spirit and values of the enterprise, is the soul and an inexhaustible power to promote the enterprise development. It's the generic term that including the style, the behavioral norms, the collective ideal formed in the long-term development process. It can stimulate staff's work enthusiasm and creativity, enhance the enterprise's centripetal force and cohesion. Along with the constantly deepening of market economy system reform in our country, Rural Credit Cooperative (RCC) of Hengyang is facing many problems to the management reform, at the same time, corporate culture reflects its far-reaching influence increasingly. Therefore, how to strengthen the construction of corporate culture to promote the culture construction of RCC of Hengyang fast and steady development, has the important theoretical and practical significance.Considering the current research of domestic and international corporate culture construction and the theory and significance of enterprise culture, this paper is systematiclly analyzes the current development status of corporate culture construction for RCC of Hengyang, proposed improved programs and safeguards measure of enterprise culture construction for RCC of Hengyang, which can provide a reference for RCCs of other provinces and other banking institutions.This thesis consists of six parts. The first part, with background, purpose and significance of the research, it introduces the current research of domestic and international corporate culture construction, and puts forward the research methods and content directly. The second part, are summarized in the paper is the theory of the corporate culture, the connotation and function of general corporate culture, and make a particular analysis for culture of banking enterprise. The third part recounts the basic situation and the status quo of corporate culture of RCC of Hengyang, make a deep analysis for existing problems through the corporate culture construction process using the questionnaire. The fourth part, according to the guiding ideology and principle of improvement of corporate culture construction of RCC of Hengyang, it is concluded the improvement program of corporate culture construction. Based on the third part and the fourth part, the fifth part puts forward the implementation measures to ensure of the corporate culture construction program for RCC of Hengyang. Finally, the paper summarized and prospected the future development trend of corporate culture construction of RCC of Hengyang.