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SX Group's Corporate Culture Improvement Program Research

Posted on:2017-01-03Degree:MasterType:Thesis
Country:ChinaCandidate:T LiFull Text:PDF
GTID:2359330512964196Subject:Business administration
Abstract/Summary:PDF Full Text Request
SX group since its inception in 2001, has been growing rapidly, gradually developed from a single enterprise is a large state-owned enterprise group, a set of highways, railways, ports, logistics, real estate, finance, building materials, information media and other industry sector as one of the eight. All the way up to now, as a corporate culture of "smooth and culture" has always been a strong support for the progress of the SX group. At present, the global and domestic macroeconomic environment are constantly changing, SX group also tried the transformation and upgrading of industry, this paper is based on such a background, discusses the group's corporate culture how to better cater to this change.Based on the SX enterprise culture as the research background, research and Analysis on the current situation of the construction of enterprise culture; then using interviews and survey methods of SX in the construction of enterprise culture are studied, such as:lack of staff awareness of corporate culture and cultural construction is lack of unified planning, combined with the analysis theoretical analysis of SX enterprise culture construction, the main reason is the cultural construction of the consciousness of leadership is weak, training and implementation mechanism is not perfect, the cultural construction department is not independent; finally, follow focus, pragmatic principles, to create a learning enterprise, shaping the market image of leadership as the goal, put forward combing enterprise culture the construction of the core concept, shaping the corporate brand and some in line with the SX enterprise culture improvement scheme, and puts forward some improved corporate culture SX Some safeguard measures.This is the main object of study is SX's corporate culture, for the widespread problems of enterprises were also presented. Hope this paper can provide some experience for other enterprises of the same trade.
Keywords/Search Tags:SX group, corporate culture, cultural construction, cultural management
PDF Full Text Request
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