Research On The Corporate Culture Construction Of Tong Chuan Construction Group

More and more entrepreneurs start to think how to keep sustainable developmentand become unbeaten inn fierce market competition. While lots of facts have proventhat good corporate culture is very beneficial to the long-term development of thecompany, according to the United States’ fortune magazine, if there is no outstandingcorporate culture, no outstanding enterprise value, no enterprise’s philosophy ofreligion and spiritual value, enterprise’s strategic planning will never succeed.Therefore, the enterprise culture which is regarded as the embodiment of enterprisecompetitiveness and the soul of enterprise development can provide strong spiritualmotivation and intellectual support and enterprise managers have paid more andmore attention to it. The rapid development of an enterprise should not only dependon the advanced technology and equipment, but also need the enterprises to cooperatewith each other in every part and make a good combination of enterprise’s strategicdevelopment goals and personal goals.At the same time, the developing direction ofthe enterprise and the enterprise master consciousness should be made a suitablecombination too. Only via those ways, the sustainable development of the enterprisecan be promoted.The Tongchuan construction group co., LTD., was founded in2000, over the pastten years, we started from the actual situation of enterprise group company, regardingthe enterprise culture construction as an important entry point in the development ofenterprises. While adhere to the concept of innovation and practice innovation ideas,we have formed a series of enterprise culture idea which played a positive role ofenterprise cohesion and competitiveness. Based on the index system of enterpriseculture construction and using data analysis of the Tongchuan city,this articleanalyzes the culture construction’s situation and existing problems of constructiongroup, put forward concrete solutions and offers the corresponding measures, puttingforward a firm theoretical basis and feasible development way for the cultureconstruction of Tongchuan group company.