Research On Corporate Culture Construction Of Huasheng Company

In the modern market economy,the construction of enterprise culture has become an important indicator to measure the sustainable development of enterprises?It is also the core competitiveness of enterprises to win the competitive advantage in the fierce market competition?However,enterprise culture development course in our country is not longer,many companies do not pay attention to improve corporate culture construction work?On the surface,corporate culture in full swing,but only stay in the surface work,there are still many problems?To this end,this paper to HU ASHENGCompany as a research object,the process of its corporate culture and the status quo analysis,proposed HUASHENG enterprise culture construction optimization program,in order to promote China's in-depth study of corporate culture offer advice and suggestions?HUASHENG Company is a large-scale commercial retail enterprise,with the development of online shopping and electricity business,HUASHENG and other retail enterprises are facing the same dilemma of development,business performance began to show a downward trend?How HUASHENG company in the fierce market competition to improve their competitiveness and achieve sustainable development of enterprise,is the problem urgently to be solved in current time?In this regard,the author to the corporate culture construction theory as a guide,learn from domestic and foreign research results on the basis of the questionnaire survey and interviews,HUASHENGCompany to understand the corporate culture of the existing problems are not corporate culture recognition is not high,The spirit of enterprise spirit is not strong,the system culture construction is lagging behind,the internal and external image of enterprises need to be built,and the causes of the above results were analyzed in detail,the root cause is HUASHENGCompany lack of understanding of corporate culture,lack of long-term corporate culture Planning,lack of corporate culture and organizational security system,the lack of corporate culture construction training system support,lack of corporate culture to promote the dissemination of the system?And then the author from the establishment ofcorporate culture construction planning,the establishment of corporate culture construction organization,optimize the corporate culture construction and communication mechanism,optimize the corporate culture construction training mechanism,establish and improve the corporate culture system,optimize the corporate culture construction supervision mechanism,Corporate culture to improve the program,aimed at corporate culture through the construction,improve the company's management system,enhance the cohesion of the company,and then enhance the company's market competitiveness HUASHENG.Finally,it is expected that the research results of this paper will provide some reference value for the construction of enterprise culture of commercial retail enterprises in China?...