A Study On Enterprises Culture Construction Of Rural Credit Corporative In Zouping

The practice of excellent enterprises abroad and home have proved that the developmentof Rural Credit Cooperative plays an indispensable role in the stability and development ofChinese rural financial market, and corporate culture plays a very important role in theenterprise competition. At present, the rural credit cooperatives are facing a critical period ofreform and development of turning to commercial banks. From the many financial institutionscompetition brings great pressure to the credit cooperatives Management,which requires themanagers to explore a suitable road for the reform of rural credit cooperatives developmententerprise culture construction.By doing these,they can normative the employees’ conductmaximize, unified the employees’ volition,condense the employees’ force and arouse theemployees’ potential. Finally, they can maintain the sustainable development of theenterprises. Only by establishing a good corporate culture construction, we can guarantee thesustainable development of rural credit cooperatives, better based on agriculture and ruralservices. However, in the current China’s rural credit cooperatives cultural construction stillexist many problems, even when the rural credit cooperatives and the building of enterpriseculture is mentioned, a lot of credit agency employees don’t know what that is. Somemanagers are fuzzy about the enterprise cultural construction in rural credit cooperatives, anddon’t understand the basic connotation of the enterprise cultural construction. Therefore, inorder to realize the scientific development of rural credit cooperatives and to improve thepresent situation of the cultural construction, we should study and analysis the insufficient andthe fundamental reasons of the culture construction of the rural credit cooperatives in ourcountry. Then, we should apply medicine according to indications, and formulate operationalfeasibility principle or policy accordingly.