Design Of Retail Business Operation Mode Of Yinchuan Hedong International Airport

Aviation business income and the shipping income is two carriages of the airport. The airport not income growth is greater than air navigation main business income, and become the most important source of income, the airport? H as become the airport one of the most distinct symbol of the commercialization process. Yinchuan hedong airport passenger throughput has grown steadily, aviation resources and business growth potential is bigger and bigger, and based on the capital airport expansion faces enormous pressure and meet the demand of diversification passenger two reasons, the development of Yinchuan Hedong Airport retail business is very urgent.This article first pattern classification of airport operation management, airport management and airport business to do a simple introduction, to understand what is the airport retail business, the difference between it and common business and the future development direction of the airport retail business., combined with domestic and foreign airport retail business development experience on development of Yinchuan Hedong Airport retail business, and analysis of Yinchuan Hedong Airport environment, including internal business conditions analysis, the external economic environment and the airport industry macro economic environment. Passenger is obtained by passenger questionnaire way, for evaluation of the status quo of Yinchuan Hedong Airport directly, on the basis of finding out the problems existing in the Yinchuan Hedong Airport retail business, and make the cause analysis, according to current situation of retail business, in Yinchuan Hedong Airport retail business model design feasibility and necessity of the analysis and the analysis of the connotation of retail commercial operation mode, including types of goods and services, commercial layout, business investment, business management, and other aspects of the business operating model design, and necessary security measures are put forward.Based on the full understanding of Yinchuan Hedong Airport retail business on the basis of the status quo, trying to find out effective ways to improve the airport retail business income, so as to improve the navigation industry in Yinchuan Hedong Airport status, gradually increase the profitability of Yinchuan Hedong Airport.