Research On Development Strategy Of Liuyang Guarantee Company In Hunan

In recent years,along with the sustained rapid economic growth,China's security industry has been rapid development.This greatly eased the problem of financing of SMEs,and made great contributions for promoting the development of SMEs,and solving the employment,and promoting social progress.Compared to foreign terms,China's security industry has only 10 years of history.It is still in the development stage.There are many shortcomings,particularly in the formulation of development strategies.There are still many problems of effective participation in market competition,thus it affected the bonding company's further development.Firstly the internal and external environment of Liuyang Bonding Company,including the macro-environment,the industry status quo and development trendare introduced in the paper which is based on the reality.Secondly,the company's internal environment is described from the basic situation,management status and operating conditions.On this basis,opportunities,threats,strengths and weaknesses this enterprise sfacingare summed up from the way of SWOT analysis.What is more,for the above analysis result,the development strategy of the company is determined,and company's strategic objectives and priorities are clarified.Next,the making principles and basic idea of company development strategy are determined,and the company's development strategy from the corporate level,business level and functional levelare also determined.Finally,for the successful implementation of the company's development strategy,steps and safeguards for the implementation of the strategy are proposed,including the establishment of personnel,enhancement of management level,enhancement of corporate culture and brand building,and evaluation of strategy implementation effect.After comprehensive comparison,strategic target and choice are proposed,and a proper strategic plan for company's long term development is made in this fast changing market,which can provide help for the rapid development of Liuyang Bonding Company.Thr Through detailed analysis of the internal and external environment in the strategy,the strategic vision and future strategic objectives of Liuyang Guarantee corporation are clarified,which are becoming a greater influence Guarantee Corporation in the central region and a company with a professional innovative brand influence in the country by the way of differentiated products and expanding turnover.Hopefully this study have inspiration and help for other companies in the industry.