A Research On The Development Strategy Of Haikou XLS Investment And Guarantee Company

Haikou XLS Investment and Guarantee Company, located in Haikou City of Hainan Province, is the first professional credit guarantee agency in Hainan Province established according to the marketing operation mechanism. After nearly ten years of development, it has become an outstanding company in Hainan credit guarantee industry. At present, the domestic economy is experiencing a period of old and new kinetic energy conversion and industrial transformation and upgrading. Affected by this, the credit guarantee industry of the nation as well as Hainan Province presents a polarization trend, and the evolution of the"shuffle" situation will be intensified in the next two years. Hence higher requirements are now put forward to the operating and management level of credit guarantee agencies.This paper takes Haikou XLS Investment and Guarantee Company as the research object. Firstly, it analyzes the history, present situation, and trend of the credit guarantee industry at home and abroad, Hainan Province and Haikou City, and studies the industrial environment which Haikou XLS Investment and Guarantee Company faces. Secondly,combined with related strategic management theory, and applying SWOT analysis method,the paper comprehensively analyzes the macro environment and inner resources of Haikou XLS Investment and Guarantee Company. And then according to the analysis results,combined with Haikou XLS Investment and Guarantee Company's actual situation, the paper puts forward the overall development strategy for the company: differentiation strategy, as well the functional strategy that can facilitate the implementation of the overall strategy. Finally, this paper puts forward a series of implementation measures for ensuring the effectiveness of the company development strategy: Haikou XLS Investment and Guarantee Company should exert more efforts to perfect organization structure, improve venture management, optimize human resources, enhance research and development capacity of the products, cultivate unique enterprise culture, and strengthen the informationization construction and so on, in an endeavor to ensure the effective implementation and steady progress of the strategy.