The Research On Developing Strategy Of Anqing Lvyouyou Financing Guarantee Company

With the deepening of reform and opening policies,socialist market econ omic system gradually formed and pefected,meanwhile,the economy of Chin a is becoming globalization,as a result,each industry of our country gains rap idly development, the industry of Financing Guarantee no exception.This article aims to analyze Anqing Lvyouyou Financing Guarantee Company external environment and internal conditions, formulate business development strategies to improve the effectiveness of business decisions,find ways to maintain continuity and profitability of business, consequently to find out scientific methods and means of rapid development for the business.In this paper, the classic strategy theory to take corporate environment,based on market analysis, Michael ? Porter’s competitive strategy theory and core competence theory is mainly based on the environment through analysis of macroeconomic and industry enterprises in which a careful external environment scan, identify opportunities and threats; find out business strengths and weaknesses internal conditions through analysis; thus establish the overall business development strategy and basic competitive strategy.This paper is used in strategic management theory and methods in Shanghai Jiaotong University Antai College of Economics and Management,through analyzing the limited external environment and internal conditions of Lvyouyou Financing Guarantee Company, formulating the company’sdevelopment strategy and competitive strategies to maximize the advantages of the company’s internal resources to overcome the negative factors the company are facing, seizing the opportunities the industry have at various stages, Make it into favorable conditions for the development of business in order to fully grasp the development direction of the company, to get rid of the industry faces the development difficulties, have confidence and strength of occupying the market.This article was divided into five part according to ask questions,analyze problems, problem-solving ideas—introduction, the security industry analysis, development trend of the introduction, analysis of lvyouyou guarantee company`s internal and external environment, lvyouyou guarantee company’s development strategy formulation, green security company development strategy implementation of safeguard measures.