Research On Profit Allocation Of Fresh Cold Chain Logistics Under Joint Distribution

Now,the health of our residents and social benefits is affected by fresh cold chain logistics and distribution,and the integration of cold chain logistics resources joint distribution model through the integration of cold chain logistics resources to improve distribution efficiency,thereby,it is crucial for small or medium-sized enterprises to reduce the waste of our fresh products,cold chain resources and the cold chain distribution costs.However,the phenomenon of “break-up” in the joint distribution of fresh cold chain appears frequently now and the joint distribution of cold chain presents a great deal of instability,due to the irrational allocation of benefits.Therefore,it is great significant for fresh cold chain company to explore the main factors that affect the rational allocation of benefits among cold chain enterprises under the joint distribution mode,and target the corresponding allocation of benefits programs.Firstly,this study analyzes the development background of fresh cold chain logistics,and the current development trend.And the article summarized the main modes of the joint distribution,the main mode of profit allocation in the joint distribution.Then,a dynamic evolutionary game model is established by viewing integrating all the resources of the cold chain enterprises and integrating part of the core resources.The main reason of the rational distribution of benefits among cold chain enterprises is the effective calculation of the preservation effort of cold chain enterprises,which is verified by the simulation of Matlab.So,this paper draw into the preservation effort as the adjustment of cold chain enterprises benefits allocation of important factors to promote the rational distribution of benefits.Firstly,the Shapley value is chosen as the initial benefit allocation scheme of the fresh cold chain co-distribution,then the cold chain enterprise performance evaluation index system and the task value coefficient index system are established.The cold chain enterprise's preservation effort is calculated effectively,and then the Shapley value is revised to obtain the final benefit allocation plan.Finally,take the three fresh cold chain logistics enterprises in Taizhou City as example.First of all,using Baidu map and LINGO software to calculate the cost of different combinations of cold chain enterprises,and calculating the allocation of benefits under the main distribution model of benefits.And then using Yaahp software and AHP model to obtain the weight of the index system,and combined with historical data to calculate the cold chain enterprise preservation efforts,and then modify the Shapley value to obtain the final allocation of benefits.Finally,the TOPSIS method is used to compare the relative satisfaction of the scheme with other profit distribution schemes to verify the feasibility of the scheme.