Research On Profit Allocation Model Construction Base On Third Part Logistics Joint Distribution Mode

In recent years, the rapid development of urban logistics has caused many adverse effects on the ecological environment at the same time. Traditional urban logistics operation mode is likely to cause traffic congestion, bring more vehicle exhaust and noise pollution, not only pollute the urban environment, but also seriously affect the health of people, coupled with the government traffic control for freight vehicles, greatly reducing the traditional logistics distribution efficiency. Furthermore, with the rapid development of e-commerce, and gradually improve people’s living standards, consumer demand for increasingly personalized form a multi-species, small batch, multi-frequency of logistics distribution model, the ability to respond quickly to the needs of consumers and within the time prescribed the goods to consumers has become a key of enterprise survival. Third-party logistics joint distribution as a new distribution model, is through a combination of multiple third-party logistics enterprises to form a joint distribution company union to organize the implementation of distribution activities in order to improve urban traffic congestion, reduce pollution, improve the efficiency of logistics, and better meet the needs of modern societies for distribution.First, this paper puts forward the trend of the third-party logistics joint distribution is imperative, depth analysis concept and advantages of third-party logistics and joint distribution. On this basis, the paper analyzes several joint distribution operation mode, according to the generation mechanism proposed third-party logistics joint distribution operation mode to adapt to social development, and describes the implementation of the principle of third-party logistics joint distribution operation mode, the specific steps and related strategies. Then, this paper on the basis of cooperative game theory to establish a profit allocation model of the third party logistics distribution based on Raiffa solution, combined with an analysis of the factors affecting the profit allocation to improve the profit allocation model, make it more fair and reasonable. Finally, the profit allocation model is applied to the third party logistics joint distribution in the empirical analysis, demonstrate its feasibility and effectiveness.