Study On Strategies To Improve The Quality Of Mountain Tourism Experience In Qian XiNan

Since the 1960s,the development of world tourism has begun to break through the traditional sightseeing mode,and the tourism mode of sightseeing + experience has been favored by more and more tourists.Mountain tourism is a type of tourism that can well combine sightseeing and experience,and can provide diversified tourism experience for tourists.As the permanent site of the international mountain tourism conference,QianXiNa area has remarkable mountain features.In the implementation of the construction of "colorful guizhou style,mountain tourism province",the rapid development of the region also has problems to be optimized.Mountain tourism experience type of diversification,makes the quality of tourist experience each are not identical,the current domestic research on quality of mountain tourism experience,mountain tourism itself in the developing state of the system has not been formed,this article obtains from the quality of tourist experience,research QianXiNa area tourist experience quality situation and put forward the promotion strategy,has practical significance for QianXiNa area mountain tourism development,for mountain tourism and rich experience,quality research has theoretical significance.In this study,literature research method and field investigation method are applied.Firstly,relevant domestic and foreign literatures are reviewed to understand the current research process,and relevant research methods and theoretical basis are determined.Based on the characteristics of mountainous areas in QianXiNa area,the field research was conducted on the local tourism in terms of experience quality.QianXiNa area mountain tourism resources situation and the development present situation,combining with related theories and models,find QianXiNa area mountain factors influencing the quality of tourist experience,including demographic characteristics,experience factors,natural resources,infrastructure experience factors,tourism service experience factors,characteristics of mountain project experience factor,travel to escape experience factors,satisfaction and revisit intention.Obtained by applying the method of questionnaire survey data,the use of excel and SPSS software to analyze the data,using factor analysis method to screen the specific index and index classification,using analysis of variance,influence degree from big to small hill characteristic project experience,fled the experience tourism experience natural resources,tourism service experience and experience of infrastructure.Finally,the optimization and improvement strategies of the mountain tourism experience quality in QianXiNa area are proposed.Hopefully,this paper will be helpful to the research on the mountain tourism experience quality in the future.