Xi'an Huazhilin Catering Co., Ltd. Development Strategy Research

The industry of China's catering is a vibrant, vitality industry. According to incomplete statistics, the approximately more than 50000 large and small colorful teahouses have millions of personnel, creating production value of 30 billion. The industry of tea has become a new growth point of economic development in China. Xi'an Huazhilin standing out since it was established in December 2013, which is based on tea and new Chinese style decorates, create comfortable and fashionable dining environment. The company contains Shaanxi cuisine and traditional, high-quality food of Sichuan, Hunan and Taiwan private kitchens, which is promoted the development of new food, leading the culinary world fashion. It is a traditional and fashion fusion model of new flavors.Research idea of this paper is set out actually, according to the industry status and market environment, using relevant strategic management theory. The main content of this paper is: 1, introduction; 2, Through the description of the strategic management theory, makes the theoretical basis of the articles more organized; 3, Through the internal and external environmental analysis, including PEST analysis, SWOT analysis, five competition model analysis, find out the present problems of the enterprise, such as market positioning, lack of service consciousness, lack of brand consciousness, characteristic advantage is not obvious, the innovation ability is not enough, lack of management talents.4, Realize the existing problems, the purpose of the enterprise and development goals. Use the chaining strategy, brand strategy, cultural strategy, innovation strategy, talent strategy, foster strengths and circumvent weaknesses, all-round development to solve the problem.5, Ensure the implementation of the strategy with several methods, such as cultivating the core competitiveness of enterprises, the system of the company and organization innovation, scientific management of human resources.The paper mainly in organizational behavior, strategic management, human resources management theory basis for the strategic development of Huazhilin.The paper puts forward a series of measures and establishes a complete set of strategic development plan.