Design And Implementation Of A Feed Advertising Marketing Business Analysis System

Under the rapid development of Internet technology,Feed advertising has been favored widely.The reason is the low cost and the scope of dissemination that extremely breaks the geographical and spatial limitations.Compared with traditional advertising marketing which was trying to change users' consumption custom and purchasing trend,Feed advertising can better grasp the purchasing mentality of consumers through precise marketing.It is an effective way to clarify market positioning.Advertisers can process data through distributed computing,and use multi-classification models to model.In order to make the scientific and rational marketing,they improve the ideas and strategies for Feed advertising through user preferences and advertising effects.Accordingly,a Feed advertising marketing business analysis system is implemented.The system uses Java and MySQL database,and the data warehouse provides data support.According to the development process of software engineering,the functional and non-functional requirements of the system are analyzed firstly,and the corresponding use case diagrams are drawn.Then the overall design of the system is described by the system architecture diagram.The detailed design of the system is carried out through five functional modules: the basic module,the delivery analysis module,the content analysis module,the audience analysis module and the relationship between account and subtrade module.Finally,the above modules are implemented according to the requirements analysis and design.And the system interface,database table structure and detailed solutions of some key technologies are given.After passing the standard system test,each system module can fulfill the user requirements and have good performance.It has been put into use in the company's commercial platform,providing analysis results based on various dimensions of advertiser delivery.Advertisers can deliver advertising better for consumers who need advertiser's products and services,and significantly improves the advertising revenue of advertisers.