Research And Analysis Of Outdoor Advertising Management System

The advertising industry is developing rapidly, the rapid development of the industry has brought unlimited business opportunities, but also a huge crisis, the industry management crisis is one of the most important. Today, the management of information, electronic has been very common. However, the steps of the advertising industry has not kept pace with the. Many advertising companies advertising investment work and planning work is still in the stage of manual mode, but the design of the program to complete the computer, the other most of the work has been carried out in paper mode, this model has been affecting the efficiency of advertising companies. In order to solve the above problems, the advertising company management decision to introduce the outdoor advertising management system to transform the company.Based on the subject of "outdoor advertising management system", this paper introduces the research background of the outdoor advertising management system, and discusses the significance and importance of outdoor advertising management system. In the business analysis, the paper analyzes the problems existing in the management mode of outdoor advertising, the organization and the original business process, and gives the functional requirements of the outdoor advertising management system. In the data analysis, the paper analyzes the function of the outdoor advertising management system, gives the entity class diagram, the database table structure.The analysis of outdoor advertising management system is completed, these are the basis for the future implementation of the system, the proposed analysis program to meet the advertising company’s outdoor advertising management needs.