Research Of UGC Mobile Application Under The Guidance Of User Stickiness Enhancement

With the rapid development of mobile Internet,people's reading habits have changed greatly.Mobile reading has become an important channel for people to get information,tounderstand the world and to read.It is gradually changing people's way of life.The smartphone as the most convenient and popular mobile terminal,meets the needs of the public to read anytime and anywhere.Driven by diverse user groups,UGC(User Generated Content,User Generated Content)Class mobile reading applications increasingly competitive,homogeneous phenomenon is serious.In this paper,how to improve the user's user stickiness of the target user groups,so that many UGC mobile reading applications stand out as the starting point,based on the theories of design,psychology and other related disciplines,and attempts to find a design method model to enhance the user stickiness of UGC mobile reading application.This paper mainly studies the application design of UGC mobile reading from the three perspectives of using and satisfying theory,user experience theory and user cognition theory,through literature research,questionnaire survey and theory practice.The user's satisfaction is the strong guarantee to enhance the user's stickiness,and the encouragement of the user's satisfaction is the key to the user's satisfaction.Factors and promotion channels on the user's behavior has a strong role in promoting,to enhance the user's visit behavior to enhance users tickiness.In the end,this paper draws up the user stickiness promotion design method model of UGC mobile reading application and presents the design method through design practice.