Research On Value-added Strategy Of Mobile Reading APP Based On Information Value Chain

The rapid development of mobile technology and the rapid popularization of mobile devices create a good environment for the generation and development of mobile reading class APP.For the mobile reading class APP,the information flow is the same as the big artery,and the information flow,which can create value,is the value chain of information.This paper holds that the analysis of the mobile reading class APP from the angle of the information value chain can more intuitively analyze the value-added of the mobile reading class APP,and have great practical significance for the development of the mobile reading class APP and the popularization of the whole people reading.This paper first summarizes the research status of mobile reading class APP and the information value chain at home and abroad,constructs the information value chain model of mobile reading class APP,and combines the information system success model(DM)and the theory of Expectation Confirmation(ECM IT),and puts forward the expectation confirmation,perceived usefulness,satisfaction and continuity.Using the seven factors of willingness,information quality,system quality and quality of service,this paper constructs the value-added theory model of mobile reading class APP and puts forward 11 research hypotheses.Referring to the past maturity scale,we designed a questionnaire about the value-added factors of mobile reading APP,and collected data by random sampling.Using EXCEL and SPSS 22 software,empirical analysis is carried out to verify the research model and hypothesis,which confirms that satisfaction,continuous use intention and service quality have a direct and positive impact on the value-added of mobile reading class APP,while perceived usefulness,information quality and system quality have a significant influence on the APP of mobile reading class.