The Research Of People's Livelihood News

People's livelihood news might trace to beginning broadcasting of "the life space" of "Eastern Space and Time" in 1993. "Narrating the common people story" opened a leaf of window for the idea of people's livelihood news. People's livelihood news commenced a venture truly in the planemedia ------newspaper, in particular metropolitan newspaper. The prosperityof metropolitan newspaper and the rising of evening newspaper has provided the stage of growth and the development for it. People's livelihood news grows not only in the metropolitan newspaper and the evening newspaper, but also "Freezing point" of China Youth Newspaper's classical column is typical representative. "South Weekend" is also the influence and male letter strength media that takes opinion supervision and people's livelihood news as the main characteristic. The beginning broadcasting of "the Nanjing Zero Space" pushed people's livelihood news to the high tide on January 1, 2002. It was the sponsor of people's livelihood news as the symbol of regional stations, thus raised the new turn phenomenon of people's livelihood news. Each place promoted the similar programs in abundance, like Anhui Television station "First Time", Chengdu Television station "the Chengdu Entire Contact", Jilin Television station "Kept watching Metropolis" and so on. Started from 2003, people's livelihood news became focal point of the field and the educational. The research mainly concentrates on "the concept of people's livelihood news", "the case research of TV people's livelihood news", "the significance of people's livelihood news on TV" and so on, which involved little to people's livelihood news of newspapers and network. But it has many weak links, for instance vague concept of people's livelihood news; imperfect theory of people's livelihood news and so on. Therefore it needs further to analyze the research of people's livelihood news. People's livelihood news is the media that stands in the humanism concern and common people's standpoint and that embarks from the general common people's demand and benefit. It takes the populace's daily life as the primary coverage, and takes the populace's life demand as the basic starting point. It takes the populace's survival condition as the attention focal point and develops resources from the populace's existing space development. People's livelihood news is one kind of news idea in essence. The paper makes the comprehensive analysis to people's livelihood news mainly from the dissemination study and journalism angle. The paper takes people's livelihood news of newspaper and television as the main research text. The paper makes the theory explanation of the starting reason, the developmental shape, the connotation characteristic and the time significance to people's livelihood news. The paper consummates its theory system simultaneously. The paper carries on the analysis, at the same time proposes reform suggestions to solve the problems of people's livelihood news and discusses the common people's path of journalism dissemination. The paper seeks the development direction and the tendency of people's livelihood news through to the elaboration of public journalism.The paper divides into four parts besides foreword and conclusion: (1)The first part introduces mainly the elementary theory including the concept,the form characteristic and the connotation; the key explanation to theprosperous reasons of people's livelihood news (for example, society, politics,economy, culture and so on); and defining people's livelihood news throughmultiple standards that including the social system, the traditional culture, themainstream idea and the audience. (2)The second part explains importantlymedia performance shapes of people's livelihood news and analyzes theprofound connotation of people's livelihood news in the Journalismtransform. (3)The third part analyzes emphatically the bottlenecks of people'slivelihood news and proposes the question Countermeasures. Regardless ofTV people's livelihood news, people's livelihood news of newspaper orpeople's livelihood news of the network, all appears the popularized, thevulgarization, the populace's tendency in some certain degree. Moreover itwas insufficient to the weak trend community's attention. It lacks theinnovation in the program shape and the report content of people's livelihoodnews and so on. Through analyzing comprehensively the "awkward region"of people's livelihood news, this part puts forward the reform proposals forpeople's livelihood news. (4)The fourth part carries on the forecast to thetrend of people's livelihood news on the basis of problem analysis to people'slivelihood news. People's livelihood news has the vital significance in the construction process of harmonious society. People's livelihood news melts social contradiction through using own superiority and promotes society development healthily.