Chongqing Satellite Tv Public Welfare And The People's Livelihood Programs Form Research

ChongQingTV had reformation with "one not two reduce and three to increase" inMarch,2011，Proposed TV "public service orientation, livelihood-oriented "direction ofdevelopment,As to it’s do program form and contents carry on overall innovation andreform,Produced a series of new programs to reflect the public interest, involvingpeople’s livelihood.Programs form the core elements of the development of TV channels,reflecting the value of content and brand image of the channel, but also to support itsdevelopment.Although Chongqing TV broadcast a commercial advertising on March15,2012, fine-tune the manifestation of the "public good", but the overall form of theprogram did not make a major adjustment in a short time.In comparison with other TV,Chongqing TV on the welfare and livelihood of the people shows a more long-term,systematic search, embodies the characteristics of TV content, innovative new columnwith the value of the spread, but also let the market competition in the program reflectthe difference.This paper defines the concept, meaning and characteristics of the welfare andlivelihood programs, while combing the morphological characteristics of foreign publictelevision public service people’s livelihood program, summed up their successfulexperiences and the existing difficulties.Use of multi-disciplinary knowledge of thedissemination of science, sociology, advertising and other "common prosperity Let’sTalk","belief" and "livelihood","good" fourth gear has a distinct public welfare andpeople’s livelihood characteristics of the program to expand the contents of themulti-dimensionalanalysis,Summarize the problems and shortcomings of such programsform of Chongqing TV, and propose a solution to the views and provide a theoreticalbasis for the development of China’s welfare and livelihood program form and thereference value.