Research On The Integrated Development Strategy Of Huanrui Century Film&Television Media Company

The research object of this thesis is the main business of Huanrui Century is the production and distribution of film and television dramas,artist brokers,games and derivative businesses around the film and television.After years of professional development,the company has already possessed strong investment,production and distribution capabilities for film and television dramas,mainly through the development and operation of high-quality IP to achieve higher sales revenue for single TV dramas.As a large listed cultural company,Huanrui Century Company is catching up with the new period of prosperity and development of the current cultural industry.Therefore,if it can adapt to the development of the cultural industry,it will also play its own unique role in the strategy of cultural power.important position.Facing the external environment,under the impact of the IP era,Huanrui Century Company must actively change itself,especially the old profit model and development model,so that it can adapt to the current market development and demand.This thesis firstly analyzes the current situation of the film and television industry,analyzes the basic situation of Huanrui Century Company,and then analyzes its internal and external environment and current problems.Secondly,it proposes an integrated strategic plan design idea.According to the basic situation of Huanrui Century Company,based on the aforementioned analysis,the value of the group's industrial chain is further explored,so as to propose an integrated strategic plan suitable for the company.Through the analysis of strategic feasibility,consistency with internal and external environments,and strategic acceptability,the new strategy is evaluated.Finally,it summarizes the implementation of Huanrui Century Company's integration strategy and landing guarantee measures.The study believes that the development problems of Huanrui Century Company are reflected in the problems of industrial chain layout,business model and innovation ability.Based on the strategic goals of Huanrui Century Company,this article has designed Huanrui Century Company's integration strategy,which is to comply with the development trend of the industry Based on the value chain of the industry chain,the use of a strategic model of integration of the entire industry chain can be roughly divided into three major links: issuance,production,and projection,and 4 central institutions need to be established,including terminal operation center,distribution marketing center,and financial operation.Center and copyright operation center.In terms of business support strategy,it focuses on distribution priority and "Internet +",and on function support strategy,it focuses on service innovation and video game integration innovation.Finally,the article summarizes the implementation guarantee of Huanrui Century Company's integrated strategic strategy,including the establishment of the film and television industry fund,the start of the salary incentivereform pilot,the launch of financial operation methods,and the innovation of corporate culture guarantee.