Research On The Thoughts Of News Communication Business Of The Party Central Organs In The Yan'an Period

Yan'an period is an important turning point of the CPC,specifically refers to the CPC settled in Shaanbei on October 19,1935.And they left Shaanbei for Huabei on March 23,1948.This period lasts about 13 years.Through theses days,the party's journalism and communication has made great progress in the overall scale,structure,content,etc.It has laid a solid foundation for the party's journalism and communication.The mouthpiece of the CPC plays a crucial role in the dissemination of news ideas,directly affected by the leadership of the CPC,besides it reflects the newest ideas of the party's newspaper.It also includes the news thought of the party,along with the essence of business ideas.It guides the development direction of the party's other journalism and mass communication.Especially during the period of Yan'an,the condition of the CPC newspapers' establishment is very bad.The quantity of the newspaper itself is restricted.The mouthpiece of the CPC is established by the outstanding journalists.Therefore,this paper wants to study the party's ideas about journalism and communication in Yan'an period,the main research samples are the three party's organ newspapers were founded in Yan'an period.Specifically,they are the "Red China",which was reopened in the Northern Shaanxi Wayaopao in November 25,1935.The "New China Daily",which was the continuation of official registration number for publications of the "Red China" in January 29,1937.The last one is the "Liberation Daily",which was the merger of the "New China Daily" and "Today News".Furthermore,due to the three party's newspapers for publication in a row,researching the three newspapers,we can clearly see that the changes at the news business thought in Yan'an,there is still an important reference for today's party journalism.Consulting the relevant literature at home and abroad,although these documents have studied the general journalism in Yan'an period,still lack specialized research of the journalism and communication in this period.While this part is exactly what we need to refer and reflect in today.So this paper will focus on the part of the contents.After studying the relevant literature,there are 18 articles about interview in the three party's organ newspapers.They asked reporters to follow the policy requirements,take the mass line,interview in the field,accessing the first-hand information.It is the most part of the three party's organ newspapers about writing business,about 234 articles in a total.They ask the reporter to seize the event center,write an outline before you start writing.Pay attention to the the words shall be concise,common,plain and definite.It has an important and significance for the party and the masses for the first.Especially,the "Liberation Daily" includes more detail requirements on the lead,women's press release,the poster,character writing and so on.There are 85 articles about the editing work.They ask editors must carefully review the comrade contribution,carefully revised manuscript to avoid mistakes.They need to explain the reason why the articles cannot be published.Besides,they should put forward specific suggestions,timely feedback to the author the author to help them to improve the writing level.When editing the manuscript,they need to arrange the layout reasonable,try to make the layout lively,attracting the readers.Although there are lots of comments in the three party's organ newspapers,they still lack of specific guidance on comment business.Only the "Liberation Daily" published several suggestions on the editorial writing.Due to the shortage of materials in Yan'an period,photojournalism is not popular.So the three newspapers don't introduce relevant articles.There are 44 articles about publishment.The staff of party newspaper fully understood the different characteristics of city and countryside.So they take different distribution strategies.They sell the newspapers in the city's bookstores.In the countryside,they need to peddle and sell in the fair,etc.They need to deep the reading culture in grassroots.Make the people have a daily habit and consciousness of reading newspapers.These articles make detailed requirements in general on the thought of Journalism and communication's business in Yan'an period and enrich the theory.It still has great significance to the establishment of party's media nowadays.But at the same time,the CPC led by Mao Zedong established the thought of the party's newspaper during Yan'an period.It although "broke the shackles of the Communist International Journalism Theory,but also take on the characteristics of Marx's theory of Chinese newspaper chains." Therefore,continuing to study the the CPC Central Committee newspaper's articles about Journalism and communication's business published in Yan'an period,still has important significance for the founder of the party's media.