On The Party Newspaper " Statesmen And Entrepreneur Business "

Communist party of China has always upheld the principle of "running newspaper by politicians". And to run party organ through entrepreneur management has become a hot-spot that is discussed and researched most in press circle nowadays. How to persist in running newspaper by politicians? How to run party organ well through entrepreneur management? And what is the relationship between running newspaper by politicians and entrepreneur management? All of those problems an explicated in this passage.Upholding the principle of running newspaper by politicians is a category of theory of journalism and running party organ through entrepreneur management is a category of theory of journalistic management. On the one hand, the two stand separately because of their distinguishment between each other; while on the other hand, they relate closely because of their interdependence. The author integrating theory with practice, try to unveil the basic connotations of the two categories and find out the relations between each other with the stand points and methodology of dialectical and historical materialism. Thus, the problem is deliberated and explicated in four chapters in this passage besides the preface and the conclusion.The first chapter, "the dual nature of a newspaper and the duality of party organ," the author basing on the summary of the development of the newspaper points out that the newspaper has a dual character, social character and profitable character. Newspaper reports happenings and comments on social life in order to draw more readers, therefore, it has sociality. And in class societies, the social character is manifested as class character. Newspaper also has a profitable character because it costs labor and money in the production, circulation and sale of newspaper, and through increasing circulation and advertising it can make a profit.As a kind of newspaper. Party organ certainly has all common characters of general newspaper. Party organ is under the leadership of Central Committee of the C.P.C and party organizations at different levels. A party is a political division and its organizations at different levels are all political. The general duality of newspaper becomes a special duality in party organ, that is the political character and commodity character.The duality of party organ has not only basic characters of newspaper's general duality but its own special connotations.Party organ's political and commercial natures are mutually related and promoted.The second chapter "party organs must be runned by politicians". Seeing from the development of party organs, the author think this is a political policy that must be upheld, which is determined by party organs' political nature.The theory of being determined by party spirit principle. Party spirit is the centralized expression of the proletariat's political nature, and so is the centralized expression of an advanced class's political nature. Party spirit principle is the soul of party organs' work and the prior standard for weighing andcoping with the problems in party organ's management. The essence of upholding "Running Newspaper by politicians" is to emphasize that running newspaper must uphold party spirit principle and reflect clear political natures of party organs.The theory of being determined by "Guide of public opinion". Party organs must grasp the correct direction of public opinion, which is a gluon duty and solemn mission given by our party. Upholding the principle of "Running Newspaper By Politicians" is to require party organs to have correct political direction, correct theoretical direction and correct public opinion's direction. Politicians have much higher level of theory and policy and they can "talk study, talk politics and talk integrity". Runned by them, party organs can grasp the correct political direction, hold the character of era, propose the main rhythm of "Peace and Development", occupy a good opinion circumstance, earn greater opinion support, guide and promote the socialist modernization chara...