Sina Weibo "reward And Realize" Research

Micro-blog tip is a model of the commercial development of the micro-blog We Media,also is one of the important way to realize the content realization of We Media.In August 2014, micro-blog begin to test this function, December officially open to all user. From the media, the author of the We Media through open this function can publish long article with a "appreciation",fans according to their own reading experience to decide whether to tip and the amount of tips .Micro-blog tip is a new content realization channel, and is also a blank in related academic research. With the rapid development of internet economy, the discussion of"content realization" and "content payment" is also intensified. Therefore, the study of micro-blog tip is also very urgency and necessity.First ,this paper focuses on the background and reasons for the emergence of micro-blog tip, summarizes from the external and internal, and combs the content realization method on the social media platform. Then ,through the analysis of the way and characteristics of micro-blog tip,it points out the difference that tip as a new way of realization compared to the traditional way , and the new significance for the content producers and consumers.Then use content analysis method to analyze contents of micro-blog, combined with a large number of specific cases, from content attributes and language art characteristics,explore the common characteristics of the high probability contents, and provide reference for the people who want to rely on the micro-blog tip. Finally, by reviewing micro-blog tip this new content realization method, this paper points out that behind the fan economy, the audience's desire for quality content is the main motivation of micro-blog tip. And according to the current situation, point out the problems of this function and give some suggestions.The internet content realization intensified, the related research is still in the initial stage. This paper through the study of micro-blog tip in the ways and content of realization, helps to make up for the deficiencies in this field, and provides reference for many We Media who try to use micro-blog tip , it has a better theoretical and practical significance.