Research On The Development Strategy Of Private Bookstores Under The E-commerce Environment

As a new business activity,e-commerce has gradually penetrated into all aspects of the book industry.Especially in recent years,with the breakthrough and development of information technology,the major bookstores and publishers are aware that e-commerce will be the profit growth point of the book publishing and distribution industry.Therefore,in the e-commerce environment,private bookstores should actively change the traditional development strategy.This paper takes Zhi Bo bookstore as the main research object,according to Zhi Bo's internal and external environment,put forward the strategic thought of Zhi Bo Bookstore set up e-commerce platform,and development strategy of Zhi Bo Bookstore selection,and put forward the strategic measures and feasible marketing plan.First,this paper summarizes the domestic research status of e-commerce,and describes the relevant theory of the development of electronic commerce,and the analysis is carried out according to the present situation of Zhi Bo bookstore,by SWOT,PEST and other tools for strategic environmental analysis Zhi Bo bookstore,development strategy and based on the Zhibo Bookstore,the main strategy is to diversification as the goal,the difference in management as the means of development,with low cost of operation for the competition strategy,development strategy of the formation of Zhi Bo's bookstore.Finally,the paper puts forward some measures to ensure the implementation of the strategy.This paper states that library enterprise development strategy must be consistent with the development of the market,to match each other with their own resources,through the development and perfection of the development strategy,to form a plan,the development of electronic commerce mode of focus,the only way to improve the market competitiveness of enterprises.